Who We Work With
Architects and Interior Designers
We are a knowledgeable and technical team of wood floor specification specialists. We offer guidance to architects, interior designers, contractors and developers across multiple commercial and residential sectors. We can assist with specification advice, and provide a quick and efficient sampling service.
With more than 70% of the floors we produce being ‘one-offs’, it’s no surprise that architects and designers come to WFA for inspiration. We have created more than 4,000 bespoke wood floors and produce on average 7 new colours per week!
We engage from project inception, and can offer multiple formats, sizes, finishes and colours. Options, including plank, chevron, herringbone, patterned floors and parquetry, are tailored to specific project requirements. We also assist with the specification of other bespoke elements, such as staircases and hardwood mouldings, all coloured to complement the chosen floor.
Visit our factory
Since 1999, our team has been instrumental in building our exceptional reputation for delivering quality service and unparalleled product excellence within the industry. We’re excited to share our extensive knowledge and expertise through our onsite Factory Tour.
During the Factory Tour, you’ll have the opportunity to spend time in our Design Room. With more than 100 large display panels, our Design Room offers an exclusive display of various formats, colours and grades, each highlighting the natural beauty of real wood flooring.
At the factory you’ll see the process involved in manufacturing our wood flooring products. You’ll witness first-hand the various techniques, such as brushing, staining, smoking, oiling and tumbling, which are integral to our production process. This immersive experience will provide you with a 360° view of our manufacturing operations.
Additionally, you’ll be able to participate in hands-on activities, including trying your hand at matching a control sample in our laboratory. This practical workshop offers valuable insights into our colour matching process and allows you to see the processes of how our bespoke floors are crafted.
Book our CPD session ‘specifiers’ guide to bespoke wood flooring and interactive colour matching workshop
Join us for an engaging session lasting an hour, available at breakfast, brunch, lunch, afternoon tea or at 5pm. Our CPD session ‘Specifiers Guide to Bespoke Wood Flooring and Interactive Colour Matching Workshop’ offers a comprehensive overview that covers sustainability, the circular economy, certifications, grading, how we achieve bespoke finishes and design.
Participants will enjoy a hands-on and interactive experience where they can create their own bespoke colour matched sample, focusing on creativity and fun throughout the session.
Refreshments will be provided.
Contractors and Developers
Working together with main flooring, design and build, fit out, specialist joinery contactors and developers.
Contractors have been the foundation of our business since 1999, and still are today.
From initial specification to value engineering, floor preparation, installation and finishing advice, all the way through to maintenance and aftercare, we provide a comprehensive range of products and expertise to ensure that each project is completed to the highest standards.
We support contractors through the tender and procurement processes. We utilise in-house knowledge from our team of technical specialists, allowing us to suggest appropriate products and approaches to complicated projects.
Flooring Retailers
Our growing retail network now includes retailers in America, Ireland, France, Switzerland, Gibraltar and, of course, across the UK. We offer a completely bespoke sampling service, allowing each retailer to curate their own range of flooring and present it in a fashion that suits their showroom.
Most importantly, the selected range can be branded under their own name, allowing our clients to control their own product portfolio.
Adapt our brochure to suit your own company needs
Our TRULY BESPOKE WOOD FLOORING brochure can be adapted to suit Retailers, Designers, Contractors and Developers. Supply us with your logo, contact details and finish coding and we’ll personalise the brochure to your style and requirements. Final approval will be requested prior to printing.
WITH BESPOKE FLOORS, the options are limitless.
Our Ethos
WFA is a leading supplier of quality wood flooring to the TRADE. But it’s so much more than just that...
We help create stunning spaces, with beautiful wood flooring, and sourcing excellent quality wood is the very essence of the company – and it's WFA’s reputation of supplying the best that has secured its market leading position.
Established in 1999, the WFA team set upon a mission – to exceed clients’ expectations in all aspects. That ethos continues today as the business prospers and also looks to expand; increasing capacity of its bespoke pre-finishing department and exploring export opportunities with retail and contractor partners in the United States, Europe and elsewhere.
WFA stands for fine flooring, exceptional quality and excellent customer service and our story is dotted with proud achievements. Priding ourselves on offering a bespoke service - with endless options and combinations of sizes, textures, colours and finishes.
If you don’t see what you like across the site, please ask and our team will endeavor to find you exactly what you’re after.
The first time we visited our new HQ in Romford, I remember thinking it was absolutely huge but we knew with the vision and potential of our business that it was perfect– RICHARD COLETTA, MANAGING DIRECTOR
We're approachable and professional and happy to offer advice or answer your questions.
Give us a call on +44 (0)20 8501 6730 or email us at info@wfa.uk.net
WFA is a thriving and proud business that counts customers as friends and considers its own team to be like family.
We focus on hiring the best, looking after our people and maintaining high standards in every area.
Don’t just take our
word for it...
As an independent company, we are versatile and efficient and we pride ourselves on listening to our customers and going the extra mile to meet all of their requirements – no matter how big or small the company, contractor or project.
We are 100% committed to providing a comprehensive and quality service. Our entire team has considerable experience, we know what we’re talking about and we genuinely want to help you and your business thrive and prosper. We can supply specialist pre-finished wood flooring that’s unbranded so you promote as your own brand.
We have a long list of loyal customers,
here is what some of them have to say...
The Made in Britain marque is accredited to businesses selling goods that have been manufactured or have undergone a final substantial change in Britain before their sale.
Made in Britain is a fast-growing community of like-minded manufacturers from all around the UK. By being a member and applying the Made in Britain collective mark to our floors it is made really clear to you, our customer, that we're producing the end product right here in Britain and to the very highest standards.
Made in Britain membership page Read more about sustainability
Downloads
This information will be presented as a PDF download only.
WOOD FLOORING – Technical data sheets. (Installation Guidelines)
ACCESSORIES – Product & safety information data sheets.
MAINTENANCE – How to care and maintain the wood flooring.
TERMS – WFA terms and conditions of sale.
INSTALLATION - WFA installation guidelines for Engineered and Solid wood floors.